72%
Conversion rate from working with us.
$56
Cost per new lead for a bathroom renovation worth $35k minimum
$1.2 million
In additional revenue generated from Tradie Shark in 12 months.
“Conversion rate of 72%. We are not chasing work anymore as it’s coming to us”
Chris
Director & Builder
How we did it..
When NasBuild first engaged us, they had a basic website that didn’t properly separate them from other builders on the Gold Coast.
Most of their work was coming through referrals and word of mouth, which is a great sign of reputation, but it is not a scalable growth strategy on its own. They were also running Facebook ads at the time, but the campaign was generating likes rather than genuine renovation enquiries.
We scrapped the Facebook campaign and rebuilt their website from the ground up, positioning NasBuild as a boutique Gold Coast builder specialising in bathroom renovations, with qualified builders involved in every project and strong project management from start to finish.
From there, we launched a dedicated Google Ads campaign with a small initial budget, allowing us to prove the strategy and build trust with the directors before scaling.
Over the following 12 months, the campaign was actively managed and optimised every week. We refined the targeting around NasBuild’s ideal client, focusing on key suburbs, household income, budget intent, demographics, interests, and the highest-converting times of day.
The result was a 72% increase in conversions, a cost per lead of $56, and an additional $1.2 million in revenue added to NasBuild’s bottom line.
